• 2 Jun, 2025
• by Datanitial

How Datanitial Helped a Leading Cloud Kitchen Avoid Business Loss on Food Delivery Platforms

Overview

A prominent Cloud Kitchen brand in the Middle East was consistently losing online orders due to its outlets appearing “closed” on major food delivery apps, despite being fully operational. This unexpected visibility issue led to significant revenue loss, brand reputation concerns, and customer dissatisfaction.

Datanitial stepped in with a real-time monitoring and alerting solution that helped the client regain control over their digital storefronts, minimize downtime, and prevent future order loss.

Client Background

The client operates multiple cloud kitchens across the Middle East, serving thousands of customers daily via popular food delivery platforms like Talabat, Deliveroo, and Zomato. With no physical dine-in presence, their entire business relied on accurate, real-time visibility on these platforms.

Problem

Despite consistent operations, several kitchen locations were showing up as "closed" on food delivery apps — often without any prior notice or platform alerts. This led to:

• Missed orders and lost revenue
• Lower customer trust and app ratings
• Internal operational confusion
• A damaged reputation on aggregator platforms

Attempts to contact platform support yielded delayed responses, making the issue more frustrating and persistent.

Datanitial’s Solution

We designed and deployed a custom Kitchen Status Monitoring System that:

✅ Tracked each kitchen’s live status every 30 minutes across all key food delivery platforms.

✅ Generated instant alerts to the operations team whenever a location was marked as “Closed” or “Offline.”

✅ Maintained detailed logs and status history, helping the client identify patterns and escalate the issue with proof.

✅ Integrated with internal dashboards for better operational awareness and quick resolution.

Implementation Approach

• Data Extraction: We built non-intrusive bots to periodically scrape and check the live status of each kitchen on platforms like Zomato, Talabat, and Deliveroo.

• Automation: The system automatically scanned status updates every 30 minutes and matched them against expected operational hours.

• Alerts & Reporting: Email and SMS alerts were sent to the concerned team in case of any discrepancy.

• Custom Dashboard: A simple web dashboard provided real-time insights into the operational status of all locations.

Impact

Within the first 30 days, the client reported:

📈 95% reduction in visibility-related order losses

📉 80% drop in customer complaints related to “Closed” kitchen status

📊 Enhanced trust and reliability metrics on food delivery platforms

⏱️ Faster resolution time when issues occurred

Client Testimonial

“Datanitial’s solution was a game-changer for our business. We now have visibility and control over our presence on food apps — something we struggled with for months. Their team was responsive, proactive, and delivered results fast.”

Why This Matters

Many restaurants, cafes, and cloud kitchens unknowingly suffer from visibility issues on food delivery apps, leading to avoidable business loss. If your outlet is showing as “Closed” when it’s not, it’s costing you money, customers, and credibility.

At Datanitial, we specialize in data-driven solutions to tackle such real-world business problems using automated monitoring, smart alerts, and platform-specific insights.