• 2 Jan, 2023
• by Datanitial

Product Visibility- What Is Seen First, Will Sell Faster!

When perusing a supermarket, we encounter a plethora of products, yet our ultimate purchases predominantly fall within two distinct categories: established brands with which we are intimately familiar, and products that captivate our attention.

Occasionally, one's proclivity for novelty may supersede their brand loyalty. Consider the following scenario: one habitually purchases orange juice from a specific brand, which we shall refer to as "Brand A." During a routine grocery run, they encounter an orange juice product packaged distinctively from the others, advertised as a healthier option devoid of added sugars. It is impractical for customers to scrutinize every orange juice variant available. However, due to the in-store prominence of "Brand A," it may swiftly sell out, despite being less alluring to consumers than the newcomer.

Why discuss supermarkets when the aim is to amplify product visibility on eCommerce websites? The approach to enhancing product appeal on both platforms follows a comparable product placement protocol. The objective is to garner attention for your product, prompting consumers to halt scrolling and fixate on its visibility. It should evoke a sense of intrigue, impelling them to take hold of it (or click on the product link) and delve deeper. The image and heading presented must captivate users sufficiently to warrant opening the product page and perusing its contents.

Generate High-Caliber Content to Showcase Your Products

Merely listing your products across several eCommerce websites may increase your reach, but not necessarily guarantee visibility. Crafting top-notch blogs or concise videos on varied themes could enhance your outreach substantially. Examples of potential activities include:

• Emphasizing your products' unique selling points or spotlighting your bestsellers.
• Conducting comparative analyses of your products against your competitors'.
• Engaging with topics pertaining to your product or the services you offer.

Consider a company specializing in the sale of wholesome, chemical-free packaged foods, whose blog posts may cover topics such as:

• Analyzing the purportedly "natural" products available in the market and the harmful chemicals present in them.
• Exposing the ratio of "raw products" to artificial flavors in popular food items.
• Examining the chemical additives and preservatives commonly employed to enhance taste, flavor, and shelf life.
• Evaluating the health benefits and drawbacks of sugar alternatives utilized in packaged foods."

Come Up with Easy to Recall Brand Design

Upon searching for a product on platforms like Amazon, we are presented with two types of results:

• Comprehensive Product Listings: These encompass multiple product images and depictions of the packaging, accompanied by instructional videos on how to use the product. Such an approach bolsters a brand's omnichannel presence across digital platforms.
• Limited Product Listings: Items with a paucity of visual and descriptive details tend to rank lower in search results, as users cannot fathom their attributes. Employing high-resolution images and videos in product listings can significantly expedite sales. Even unbranded products with superior visuals enjoy heightened demand on eCommerce websites.

Better Product Headings and Descriptions

After perusing product images, users typically shift their focus to the heading and description sections. Consider a product listed on Amazon to discern how both headings and descriptions can bolster your sales.

Ad Campaigns Without Cookies

This heading exemplifies the art of minimalism in communicating critical product attributes. In essence, it conveys the following

• It is a men's shirt
• It features a slim fit.
• It is ideal for casual occasions.

While including the color could have been an option, it might have cluttered the heading

Address Commonly Asked inquiries

Both eCommerce platforms such as Amazon and Flipkart and your own website's comment section enable users to pose questions. Responding to these inquiries can disseminate information to a broader audience. As exemplified by the highly rated product with a description and heading provided earlier, which boasts 416 answered questions, such efforts by the seller can yield significant returns.

Get Honest Reviews By The Consumers

Obtaining feedback and reviews is essential to enhance your product or service. Genuine reviews are more valuable than positive ones, as fake reviews are now easily detectable. Balanced reviews from a diverse range of customers can help prospective buyers understand how your product can meet their specific requirements at a particular price point. Truthful and comprehensive reviews covering various aspects of your product can significantly impact visibility and lead to increased sales.

Sales are the key to improving visibility. While it may appear like a cyclical dependency, the more customers purchase your product, the more trust new buyers will have. To initiate sales in the early stages, you can improve visibility by implementing the above-mentioned strategies. Listen to customers, identify issues with similar products, determine the most appropriate size and quantity options, and establish the desired price point. These steps can help increase your product's visibility.